Senior SEO Specialist · Technical SEO · GEO & AI Search
Turn Search Visibility Into Measurable Growth
I’m Mohamed Mahgoub, a senior search strategist with 10+ years of experience and 40+ brands helping businesses grow qualified organic traffic, strengthen technical performance, improve user journeys and conversions, and build presence across Google and AI-powered search.
Experience across Saudi Arabia, the UAE, Egypt and international markets · Arabic: Native · English: Professional Working Proficiency.
10+ Years in SEO
40+ Brands
Technical SEO & CRO
GEO & AI Search
KSA, UAE & Egypt
Former SEO Instructor
Verified Google Search Console data
Selected SEO Growth Results
The figures below come directly from Google Search Console. Client names are shown where permitted and anonymized elsewhere. Results are presented with the reporting period and with declines stated openly, because honest interpretation matters more than a polished vanity metric.
254K organic clicks in 12 months on a high-authority (DR 67) domain.
Healthcare
Expanding Organic Visibility for a Healthcare Website
Last 6 months vs. previous 6 months
Context: A healthcare website competing for high-intent informational and service-related searches in a trust-sensitive market.
Challenge: Expand non-brand visibility while improving the average ranking of priority pages and identifying untapped high-impression opportunities.
My role: SEO strategy, performance analysis, content optimization, internal linking and technical monitoring.
+24%Organic click growth8.14K → 10.1K
+45%Search impression growth689K → 998K
7.3 → 5.9Average position improvement
Google Search Console · Performance
Google Search Console comparison. Sensitive client details are omitted for confidentiality.
Actions delivered
Mapped search queries to priority service and informational pages.
Improved metadata, headings and content alignment around search intent.
Strengthened contextual internal linking and monitored indexation issues.
Used high-impression queries to prioritize the next optimization cycle.
Measurement
Google Search Console trend and query analysis.
Average-position and page-level performance monitoring.
CTR opportunity analysis for high-impression pages.
Technical checks supporting crawlability and indexability.
Next growth opportunity
CTR moved from 1.2% to 1.0% while visibility expanded. The next phase should focus on stronger SERP messaging, title and description testing, rich-result eligibility and tighter query-to-page alignment.
Project details are anonymized to protect client confidentiality.
Professional Training
MasarTech — Large-Scale SEO Growth for a Saudi Training Institute
12-month reporting period
Context: MasarTech is a Saudi professional-training website serving Arabic and English audiences across high-value certification and course categories.
Challenge: Improve discoverability across a broad course catalogue while controlling indexation, strengthening commercial course pages and connecting SEO activity to registrations.
My role: Senior SEO Specialist leading technical SEO, course-page optimization, content architecture, structured data, internal linking, CRO support and analytics.
59.7KTotal organic clicks
2.91MTotal impressions
2.1%Average CTR
6.8Average position
Google Search Console · Performance
Twelve-month totals; this is not a before-and-after comparison.
Actions delivered
Built keyword and content plans for professional courses and certifications.
Optimized course templates, metadata, content hierarchy and internal linking.
Audited crawlability, duplicate taxonomies, sitemaps, canonicalization and HTTPS consistency.
Implemented and reviewed structured data for course and supporting content.
Measurement & CRO
Monitored Search Console, GA4 and conversion events.
Improved registration, apply-now and checkout journey recommendations.
Prioritized high-intent pages by demand, ranking potential and business value.
Supported GA4 and Google Tag Manager conversion tracking.
Context: iVein Clinic operates in a highly competitive healthcare search market where trust, technical quality and clear service intent are critical.
Focus: Improve organic visibility, strengthen service-page targeting, monitor search demand and identify CTR and content opportunities from real Search Console data.
My role: SEO strategy, technical review, content optimization, internal linking, Search Console analysis and CRO-oriented recommendations.
1.28KTotal clicks
98.6KTotal impressions
1.3%Average CTR
7.9Average position
SEO focus
Healthcare query and service-page alignment.
Technical and indexation monitoring.
Content optimization around high-intent search demand.
Internal linking and SERP CTR opportunity analysis.
Measurement
Google Search Console performance monitoring.
Page and query-level visibility analysis.
Average-position and CTR tracking.
Prioritization of pages with strong impression potential.
Project: iVein Clinic. These figures are a 28-day performance snapshot, not a before-and-after growth claim.
International Tourism
Egypt Tours — Multilingual Organic Search Growth
Last 6 months vs. previous 6 months
Context: A tourism platform targeting international travellers through English, Italian and Spanish search experiences.
Challenge: Increase visibility across destination, package and day-tour queries while improving multilingual page quality and ranking depth.
My role: Multilingual keyword strategy, metadata and landing-page optimization, technical review, internal linking and performance reporting.
+130%Organic click growth1.41K → 3.24K
+218%Search impression growth201K → 640K
29.8 → 16.9Average position improvement
Google Search Console · Performance
Google Search Console comparison for the selected tourism SEO project.
Actions delivered
Built page-level keyword maps across packages, destinations and day tours.
Created unique titles, descriptions and content direction by language and intent.
Improved internal linking between destination hubs and commercial tour pages.
Reviewed technical issues affecting multilingual discovery and indexation.
Measurement
Tracked search growth by country, language, page and query cluster.
Monitored ranking distribution and prioritized pages moving toward page one.
Compared six-month periods to reduce short-term seasonality noise.
Identified CTR and conversion opportunities after visibility gains.
Next growth opportunity
CTR changed from 0.7% to 0.5% as the site began appearing for a much wider query set. The next phase should improve SERP copy, brand recognition, rich results and landing-page conversion paths.
Selected project: Egypt Tours. Performance figures are displayed exactly as reported in the source comparison.
Senior-level SEO work across agencies, training businesses, healthcare, tourism and local-service markets.
Nov 2025 — Present
Senior SEO Specialist — The Share of Voice
Dubai, UAE · Remote · Multi-site agency portfolio
Manage SEO strategy and performance across five websites.
Conduct technical, content and competitor audits and turn findings into prioritized roadmaps.
Coordinate recommendations with content, development and marketing teams.
Integrate SEO, CRO and GEO considerations into site-growth planning.
2021 — Present
Senior SEO Specialist — MasarTech Training Institute
Riyadh, Saudi Arabia · Remote · Professional training
Lead SEO strategy for professional courses, certification categories (PMP, ITIL and more) and high-intent commercial pages.
Optimize Arabic and English course pages across SEO, CRO, schema and internal linking.
Audit indexing, crawling, canonicalization, structured data and Core Web Vitals.
Support GA4, GTM, GEO/AI-search readiness and conversion improvements across registration journeys.
2021 — Present
Senior SEO Specialist — Abad Training Institute
Riyadh, Saudi Arabia · Remote · Professional training
Manage technical and content SEO for a large Saudi training website.
Address index bloat, duplicate taxonomies, sitemap quality, internal linking and HTTPS consistency.
Build keyword plans and optimize course content, metadata, structured data and search intent.
Monitor organic performance through Search Console, GA4 and crawling tools, with CRO and GEO considerations.
2016 — Present
Senior SEO & GEO Consultant — Freelance & Agency Projects
Cairo, Egypt · Remote worldwide · 40+ clients in healthcare, e-commerce, education, tourism and local services
Deliver SEO strategies, audits, content systems and landing-page optimization.
Work across Arabic, English, Polish, German, Italian and Spanish search markets.
Use GA4, Search Console, Clarity and Hotjar to connect visibility with user behaviour and conversion.
Healthcare & E-commerce SEO · 2023 – 2025iSagha Market, M Talaat Pharmacy, Dr Khaled Abdelmalek, iVein Clinic, New Hope Egypt, PraxiLabs, Fantastic Services (UK). +244% clicks for iSagha and +241% for Dr Khaled Abdelmalek.
Saudi Local SEO & Healthcare · 2021 – 2024Al Walee, Daleel Companies KSA, Contracts KSA, Aliya Al Tamayuz, Andalusia Hospitals, Andalusia Dental Centers. City and service-area page systems for Riyadh, Jeddah and Qassim.
International & Multilingual Tourism SEO · 2019 – 2022Egypt Tours Club, Vagus Travel, Wycieczki Bumerangi (Poland). #1 ranking for Bumerangi's core query in Poland.
Local Business & Agency SEO · 2016 – 2020Sara Advertising Egypt, Hit Intent, Holosophy (UK), Amer Dental Clinic, Dental Planet, Deer Dental Clinic.
2018 — 2021
SEO Instructor — Freelance Training
Cairo, Egypt
Designed and delivered SEO courses covering technical SEO, keyword research, on-page SEO and Google Search Console.
Trained marketers and business owners through hands-on audits of live websites.
Selected projects
SEO, Growth & Web Projects
A selection of current and previous projects across professional training, healthcare, tourism, local services and web design. Responsibilities are stated by project so design-only work is not presented as SEO work.
01
MasarTech Institute
SEO · CRO · GEO · Saudi ArabiaTechnical SEO, course-page architecture, structured data, content strategy, internal linking, analytics and conversion optimization.
SEO · Technical SEO · Saudi ArabiaLarge-site SEO, crawl and indexation control, course optimization, schema, keyword strategy and organic performance monitoring.
Healthcare SEO · Content Architecture · CROSEO and content structure for mental-health and addiction-treatment search journeys, with focus on trust, intent and conversion paths.
Local SEO · Service-Area SEOSEO structure for moving and furniture services across Saudi locations, including service-area targeting and local-intent content.
Healthcare SEO · Saudi ArabiaHospital and dental-center SEO with +27% clicks and #1 rankings for core Arabic dental keywords.
14
PraxiLabs
EdTech SEOSEO for a virtual-lab education platform reaching 232K organic clicks in three months.
15
Casa Chicken
Website Design · WordPressWebsite design and responsive page structure. This project is presented as design work only, not as an SEO case study.
16
Rasha Chic
Website Design · E-commerceE-commerce website design and responsive user-interface work. This project is presented as design work only, not as an SEO case study.
Also worked with
Sara Advertising Egypt · Hit Intent · Holosophy (UK) · Amer Dental Clinic · Dental Planet · Deer Dental Clinic · Elwedad Clinic · Ellixi Clinic · Al Shawwa Pharmacy · Alashry Group · ACTA Business · Minds Solutions · Black Dots Studio · Aman Aluprosys · Lampa Tronics · Pukka New Capital · Uni Bus · Kaffe Café · Fulfill Lifestyle · Balona Gifts · Qiyam Real Estate Valuation · Formago · Green Apple · Zekiba · Kaboria · Dish
Services
Strategy, Execution and Measurement
Six focused capabilities, built around the business problem rather than a generic checklist.
01
SEO Strategy & Technical SEO
Delivered:Technical audits, prioritised roadmaps, crawl and indexation fixes, architecture and developer-ready tickets.
02
Content & On-Page SEO
Delivered:Keyword architecture, search-intent mapping, briefs, page optimization and internal linking.
03
CRO & UX Optimization
Delivered:Behaviour analysis, funnel-friction diagnosis, landing-page recommendations and structured testing plans.
Delivered:GA4 and GTM event planning, conversion tracking, Search Console analysis and decision-focused reporting.
No one can guarantee placement inside ChatGPT, Gemini, Google AI Overviews or Perplexity. GEO work improves entity clarity, citability and measurable discoverability; it does not manufacture guaranteed rankings.
About Mohamed
SEO Is Not Only About Rankings
It is about attracting the right audience, creating a clear user journey, measuring performance correctly and converting visibility into business growth.
My work covers the full path: technical foundations, content, user behaviour, conversion and analytics. A ranking that does not contribute to a meaningful business result is only a partial success.
For more than 10 years, I have worked with 40+ brands across Arabic and English markets in Saudi Arabia, the UAE, Egypt, the UK and Europe — from local-service businesses to large e-commerce and multilingual platforms. Between 2018 and 2021, I also taught SEO courses to marketers and business owners.
Core experience
Technical SEO
SEO Strategy
Content SEO
CRO & UX
GA4 & GTM
Local SEO
Multilingual SEO
AI Search & GEO
WordPress Design
English: Professional Working
Tools & technology
Daily Toolkit
The tool matters less than the decision it enables, but these platforms support the daily workflow.
Google Search ConsoleGA4Google Tag ManagerLooker StudioScreaming FrogAhrefsSEMrushMicrosoft ClarityHotjarWordPressElementorRank MathGoogle Ads
Industries
Sector Experience
Strategies adapted to the commercial model, buying cycle and search behaviour of each sector.
Technical analysis, search intent, user behaviour, content quality, conversion data and business priorities are considered together.
Audit
Establish the technical, content, UX and measurement baseline.
Strategy
Prioritize opportunities by business value, effort and search demand.
Implementation
Execute directly or coordinate with content and development teams.
Measurement
Track visibility, behaviour, conversions and commercial outcomes.
Optimization
Scale what works and revise what the data disproves.
Education & credentials
Selected Learning and Credentials
Bachelor of CommerceBenha University
SEO Secrets DiplomaProfessional SEO Training
BBSA Business SkillsAmCham Egypt
GEO Professional TrainingAI Search & Generative Search Optimization
Contact
Let’s Talk About Your Growth
For a senior in-house role, consulting engagement or agency partnership, send a concise brief. I will reply with a practical assessment of where I can add value.